How To Increase Sales 10-fold with Digital Marketing
This is the complete guide on how to increase sales with digital marketing by building a lead generation system that delivers ongoing leads.
This is the complete guide on how to increase sales with digital marketing by building a lead generation system. I’m going to run through the full lead generation process, including:
- The landing page you need to own that will deliver hot leads right into your inbox
- Marketing strategies you can use to increase your visibility and increase your sales
Increase sales with digital marketing
If you don’t have clients, you cannot make a sale. It’s as simple as that! Lead generation is one of the biggest challenges for a lot of the businesses, and it can be really daunting. The good news is you can easily create a lead generation system that delivers an ongoing flow of hot leads right into your inbox. In this article, we’re going to show you how to increase sales with digital marketing.
Lead generation is a numbers game.
There are a few questions you need to ask yourself:
- How many new clients each and every month do you need to achieve your financial goals?
- How many do you have? How many do you need?
- How many leads do you need to convert into a client?
Work out your numbers first and this will guide you as to what kind of lead generation system you need to put together. If you are part of a franchise network, you do need to create a lead generation system that will comply with your franchisor’s guidelines.
How do you create a digital marketing system that delivers ongoing leads?
If we have a look at the business broking industry, it is a competitive industry that crowds the online search results. There are:
- a number of listing sites
- business broking companies – big and small
They are all vying for the top spot of search results. They invest heavily to optimise their presence and that makes it difficult for smaller operators to break through the ranks.
Take control of the growth of your business by creating and owning your own landing page to power your sales system to increase sales.
Increasing sales with digital marketing may not be as difficult or as expensive as you may think. Here is how it works:
Step 1: Create a landing page – It is a page that is created and designed to tell people why they should do business with you and get your visitors to click on your call to action and get them in your sales and marketing funnel
Step 2: Drive traffic to your page
Step 3: Nurture your leads into business or listings
Create Your Landing Page
A landing page is different from a website. A website is designed for exploration. It’s got a navigation menu leading to several pages, probably a blog where people can read more content, etc.
A landing page on the other hand has one goal and one goal only. It is to get the visitor to click on your call to action. There’s no navigation menu tempting to get sidetracked and click away from the page. A landing page is optimized for conversion. It is purely to progress your visitors towards doing business with you.
A landing page is the key component in how to increase sales with digital marketing. It is going to be the power engine to your sales growth.
So, let’s have a look at the landing page that we created for a client: SellMyButcherShop.com.au. Our client wanted to raise his profile as a business broker and be in control of his lead generation efforts.
Landing page best practices
Above the fold content
Above-the-fold content is what first comes up and they visit a webpage. It is the first thing visitors see and therefore is the most important real-estate of your page. This is where we need to give a compelling argument as to why our visitors should click on our call to action and engage them into a journey towards becoming a client. The call to action could be to register for an event, subscribe to our newsletter, start a free trial or download a resource.
Below the fold content
Not everybody will be ready to click on the first button they see. They might need more information to gain their trust. There are four different personality types out there and you need to ensure your landing page answers all their needs.
The Four Personality types you need to satisfy
If we have a look at the content below the fold of our example landing page you’ll find it answers the needs of our 4 personality types.
- Graham’s Last Three Butcher Businesses Sales provides evidence of results
- The About section encourages the readers to get more comfortable with Graham
- Credentials (Broker of the year + Chairman’s Club)
- Social proof: Testimonials
- Three key benefits of dealing with him
- Butcher shops are in demand
Overall business information
Market Your Landing Page
It’s now the fun part. It’s time to promote your page and start adding it to:
- Your email signature
- Business card
Blast a bulk email to your database of subscribers, prospects, clients, and past clients. Email marketing is still one of the easiest ways to drive traffic to your page.
Social Media Marketing
Post links to your landing page on your social media:
- LinkedIn profile
- LinkedIn business page
- FB profile
- FB business page
- Instagram business page
Having a landing page also gives you the opportunity to start advertising your services on:
Online advertising options can be quite advanced and allow you to focus on your niche and specialty – for those of you in franchise agreements it allows you not to contravene your franchisor’s recommended promotional guidelines and territories.
All industries are different and different social media platforms will work better than others depending on what they are. If you’re going to start advertising, it is recommended you start small, test, measure and use what works. Be cautious at first so you don’t waste any money, it can very easily disappear without results.
Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property. Google Ads allows you to focus on the people who are searching for what your business offers.
LinkedIn is the platform of choice for business and has a number of advertising options. You can target certain industries, company sizes and functions, so once again it would be worthwhile investigating. You can set up an insight tag on your landing page which will track visitors so you can remarket to them or create lookalike audiences to increase your reach.
Facebook and Instagram Advertising
Facebook is also a great platform to advertise on. It is very targeted and one of the cheapest platforms to advertise on. It is used quite often to test creatives and messages before deploying advertising campaigns on other more expensive platform such as Google, LinkedIn and even Instagram. Once again we can install a FB pixel on your page which will track visitors with FB accounts for retargeting options. Same for Instagram (owned by FB).
Are you ready to increase your sales with digital marketing?
This is the complete guide on how to increase sales with digital marketing by building a lead generation system. I’m going to run through the full lead generation process, including:The landing page you need to own that will deliver hot leads right into your inboxMarketing strategies you can use to increase your visibility and increase your sales