Sylvie Danoy POPconsultica

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Magnetica in Top 10 Best B2B Websites

Imagine my surprise when, after a quick Google search for “best b2b websites”, the name “Magnetica’ pops up as one of the best business-to-business (B2B) websites of 2019 and 2020.

Is it REALLY a POPconsultica website? Wow! I’m stoked…

Thank you to Kudo Creative and BluLeadz, two leading US digital marketing agencies, for listing Magnetica, a POPconsultica website, as one the best B2B websites of 2019 and 2020 respectively. What are the chances for our humble Australian-made website to be picked up as one of the best B2B websites amongst thousands of other B2B websites?

I read many online blog posts on digital marketing from leading international peers to keep my finger on the pulse. I usually see the usual BIG international SAAS companies showcased as having digital assets recognised as the best of the best. They are usually the leaders in best-practices. They’re usually leading the way for others to follow.

It is nice to see that we, the smaller digital marketing agencies, can also shine and be recognised as a leader in creating best practices digital assets and one of the best B2B websites!

Magnetica provides an easy to use and functional website design with careful simplicity.

Erika Giles

The Challenge with B2B Websites

In B2B, there is often a core group of people behind a business decision. They each bring their individual, and often differing, expectations and decision criteria. They all have the power to kill the deal.

As a result, B2B web design needs to be thoughtful, well-planned and well-structured. Content needs to be informative, educational, address specific pain points, and offer relevant solutions. Prospects must completely trust your business before they will make a purchase.

Your B2B web design needs to be focused on content, include CTAs, and premium information including whitepapers, explainer videos, testimonials, trust icons, live chat, product demos, and more. This is all created in an effort to build trust and lead to the close.

Magnetica’s website provides an easy to use and functional website design with careful simplicity.

Megan Combs

Kudo Creative (US)

What made one of the “best” B2B websites?

Magnetica best b2b website design by POPconsultica

Kudo Creative selected a bunch of b2b websites that adhere to best b2b website design’s best practices. It has created many successful B2B websites for their clients. They look to achieve the following five objectives:

  1. Provide a pleasing visual/user experience
  2. Answer questions
  3. Function across multiple platforms (mobile, desktop, tablet)
  4. Have quick load times
  5. Captivate attention/combat short attention spans

Customers in search of a solution don’t want to scroll through websites that don’t get to the point quickly. Kudo Creative sums up Magnetica’s website as being not only visually appealing but also spells everything out on its homepage. “It explains the company’s methodology, MRI products and problem-solving capabilities in easy-to-understand language.”

They go on “A call-to-action subscription box follows users throughout every page, but not in a way that blocks a user’s ability to read what’s on the page. And if you have questions about any of Magnetica’s products, there’s a simple “Email Us” button at the end of each product page.”

Magnetica provides an easy to use and functional website design with careful simplicity.

Best practices B2B websites offer a visually pleasing appeal

A website is often a first point of interaction with a company. And that first impression is everything. It should be visually appealing with relevant graphics and tempting CTAs without being overwhelming and crowded with a variety of different messages.

BEST B2B websites offer a nice user experience

User experience is everything in today’s digital world. At its core, good UX design is all about creating a fantastic and simple experience for your visitors. If a website is too difficult to navigate or clumsy in its design, its bounce rate metrics will go through the roof.

Consumers have short attention spans and even shorter patience. They want to be able to find what they’re looking for easily and quickly. A quality user experience has a higher chance of capturing and keeping visitors’ attention.

BEST B2B websites work well on multiple platforms

Responsive web design will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It will also help you improve your rankings in search engines.

BEST B2B websites captivate attention and combat short attention spans

Tell the reader what they need, and want, to know, and no more – it sounds simple but far too many people don’t follow this rule, or just don’t know how to do it. Simplicity is one of the most difficult thing to communicate.

In a world of instant gratification, B2B websites should find ways to firstly grab the attention of a user, and then keep it for long enough to get your message across. Otherwise, your visitors will be heading to the back button and on to a competitor’s website in no time.

Include key information upfront on your home page and begin with the end in mind – Upon landing on your website, your visitor will trying to work out if you they are in the right place and whether they should invest time finding out more. By including key information up front you can convince the user to read on rather than exit. By deciding what you want the reader to take out from a page, you can tailor your upfront copy accordingly.

Keep web page content short and punchy and split any detailed content out into secondary web pages if needed – If you have lots of content on a subject split it out into relevant, easily digestible pages that allow people to read one piece without necessarily having to continue on to the next.

Present information in a logical, sequential pattern Presenting information in a logical sequence helps to keep the attention of your prospect and allows you to take them through some logical steps to conclusion and get all of your key points across.

Magnetica spells everything out on its homepage. It explains the company’s methodology, MRI products and problem-solving capabilities in easy-to-understand language.

BEST B2B websites load quickly

Speed matters. It affects your user experience, it affects your search ranking, and your sales and conversions.

Your website needs to be fast enough for your visitors so that they don’t lose patience and jump onto something else. You can monitor your bounce rate in Google Analytics and page load time so you can continue to improve your website’s speed and better serve your visitors.

The standards that have been used in the industry for page load time come from a study conducted by Geoff Kenyon in 2011 where he compares website speed against the rest of the web:

  1. if your site loads in 5 seconds, it is faster than approximately 25% of the web
  2. if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
  3. if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
  4. if your site loads in 0.8 seconds, it is faster than approximately 94% of the web

Summing it all up your website page speed needs to be as fast as you can make it… without compromising the customer experience.

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Other “best” B2B website designs we like too

Sysdoc – helps lead companies through digital transformations, keeping them up-to-date with current technologies and competitive in the marketplace. 

Powerwest – designs, builds, delivers and maintains high performing power generation solutions. Just need a SSL certificate.

Kabanize software – helps companies manage workflows and projects all in one place.

HireLevel – Two personas are immediately identified on HireLevel: job seekers and employers.

Rocka – Rocka helps companies and entrepreneurs, especially startups, build and launch digital ventures. 

Packlane – If you’re looking to package your products, Packlane offers full customization, instant quotes and a quick turnaround.

Grammarly – helps you eliminate errors and find the perfect words to express yourself.

Blake envelopes – envelopes and postal packaging

Weblounge – graphic designer and website design

Plink – Payment gateway

Dialpad – AI powered communications

Are you a B2B business looking to step up?

Turn your website into a Money Making Machine – 24/7. It will help you grow revenue by generating more leads, converting more leads into customers, upselling, cross-selling and keeping customers as raving fans. Your website too could be featured as one of the best B2B websites…

Sylvie Danoy POPconsultica

I hope you found value in this blog post.

If you’d like help with your website and making more money, click here

Magnetica in top 10 best b2b websites by POPconsultica

Magnetica Top 10 Best B2B websites