What made Magnetica.com one of the “best” B2B websites?

Kudo Creative selected a bunch of b2b websites that adhere to best b2b website design’s best practices. It has created many successful B2B websites for their clients. They look to achieve the following five objectives:

1. Provide a pleasing visual/user experience
2. Answer questions
3. Function across multiple platforms (mobile, desktop, tablet)
4. Have quick load times
5. Captivate attention/combat short attention spans

Customers in search of a solution don’t want to scroll through websites that don’t get to the point quickly. Kudo Creative sums up Magnetica’s website as being not only visually appealing but also spells everything out on its homepage. “It explains the company’s methodology, MRI products and problem-solving capabilities in easy-to-understand language.”

They go on “A call-to-action subscription box follows users throughout every page, but not in a way that blocks a user’s ability to read what’s on the page. And if you have questions about any of Magnetica’s products, there’s a simple “Email Us” button at the end of each product page.”

Magnetica provides an easy to use and functional website design with careful simplicity.

Best practices B2B websites offer a visually pleasing appeal

A website is often a first point of interaction with a company. And that first impression is everything. It should be visually appealing with relevant graphics and tempting CTAs without being overwhelming and crowded with a variety of different messages.

BEST B2B websites offer a nice user experience

User experience is everything in today’s digital world. At its core, good UX design is all about creating a fantastic and simple experience for your visitors. If a website is too difficult to navigate or clumsy in its design, its bounce rate metrics will go through the roof.

Consumers have short attention spans and even shorter patience. They want to be able to find what they’re looking for easily and quickly. A quality user experience has a higher chance of capturing and keeping visitors’ attention.

BEST B2B websites work well on multiple platforms

Responsive web design will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It will also help you improve your rankings in search engines.

BEST B2B websites captivate attention and combat short attention spans

Tell the reader what they need, and want, to know, and no more – it sounds simple but far too many people don’t follow this rule, or just don’t know how to do it. Simplicity is one of the most difficult thing to communicate.

In a world of instant gratification, B2B websites should find ways to firstly grab the attention of a user, and then keep it for long enough to get your message across. Otherwise, your visitors will be heading to the back button and on to a competitor’s website in no time.

Include key information upfront on your home page and begin with the end in mind – Upon landing on your website, your visitor will trying to work out if you they are in the right place and whether they should invest time finding out more. By including key information up front you can convince the user to read on rather than exit. By deciding what you want the reader to take out from a page, you can tailor your upfront copy accordingly.

Keep web page content short and punchy and split any detailed content out into secondary web pages if needed – If you have lots of content on a subject split it out into relevant, easily digestible pages that allow people to read one piece without necessarily having to continue on to the next.

Present information in a logical, sequential pattern – Presenting information in a logical sequence helps to keep the attention of your prospect and allows you to take them through some logical steps to conclusion and get all of your key points across.

Magnetica spells everything out on its homepage. It explains the company’s methodology, MRI products and problem-solving capabilities in easy-to-understand language.

BEST B2B websites load quickly

Speed matters. It affects your user experience, it affects your search ranking, and your sales and conversions.

Your website needs to be fast enough for your visitors so that they don’t lose patience and jump onto something else. You can monitor your bounce rate in Google Analytics and page load time so you can continue to improve your website’s speed and better serve your visitors.

The standards that have been used in the industry for page load time come from a study conducted by Geoff Kenyon in 2011 where he compares website speed against the rest of the web:

1. if your site loads in 5 seconds, it is faster than approximately 25% of the web
2. if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
3. if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
4. if your site loads in 0.8 seconds, it is faster than approximately 94% of the web

Summing it all up your website page speed needs to be as fast as you can make it… without compromising the customer experience.